That is when portrait photographers make those big numbers! WOHOOO! But is it all about the money? Is IPS (in person sales) all about how much money we can get the client to spend?
It is all about how much SERVICE we can provide the client
(And the more you are paid for your art, the more service you can provide!)
That is why I have spent my time today on writing this years clients, each and everyone of them. Telling them that I have the portraits from the session in the archive, and they should give me a call if they are in need for x-mas presents … I even told them what the price of the most common size of framed giftprint was – and that I would gladly giftwrap it for them!
Yes, it is an opportunity to make more money of a session I did earlier this year – that I already have been paid for – but lets be honest, giftprints does not make me rich- I would probably make more doing 2-3 extra full sessions. But this is about helping my clients, nice and easy Christmas shopping, personal gifts, no crowded malls, no long lines – just a cup of coffee while we select portraits. And off course with professional guidance, framing and gift wrapping.
A client just posted this image on my businesspage:
It is the wall collection I created for them – hanging in the living room (from their wedding last month) – do you really honestly think it would have been a better service just handing them the files and wishing them good luck? Do you really think that the clients would rather have files than this? I don’t … the price from the S&B (shoot and burner) might be a lot lower, but you also get a lot less.
“But I am just a shoot and burner, I can’t offer my clients christmas-shopping”
Off course you can! Find the pricing at the local vendors – crunch those numbers (be sure you are profitable!) – and write each and everyone of your clients from this year, trust me, they will love the service! They have never had easier x-mas presents!
Do it – do it now (you can thank me later 😉 )