The Sky is the limit
In an IPS (In Person Sales) group I mentioned what I charge for a single file, and someone commented: “I wish I could charge that“. And I told her that she could. It is actually quite easy.
Go to your price list, open it – and put that number you want in there. Hit save, print and show it to the next customer!
You can charge any price you would like to…
Consequently, of course, huge price changes can affect your current clientele. However, it will have next to no effect on new clients.
New clients are all about how you market and who you market to. THAT is the hard part… setting the price is the easy thing to do.
“How do I market?”
Well, there is no easy answer to this. There are written huge books on this, a million blogs. Moreover, some even study it for years! But you can just take note of this few ideas:
Tell people about your business.
I just launched a challenge in the European IPS group, tell 10 strangers about your business this week. Does it sound simple (but a little scary)? It’s because it is, “Hi there, I am Angelina – I own Pinkstudio.dk – where I specialize in weddings and babies – my passion is creating personalised wall art and albums with memories that will last you a lifetime” (Look, I just told a bunch of strangers about my business … wonder how many – I’m a little behind in the challenge).
Furthermore, always (always, always) have your business cards on you. When you go grocery shopping, going to the bank, travelling, going out for drinks; the more people that know your name, the easier it gets!
Networking groups, get in everywhere you can. If you can’t afford it, come as a guest as often as it is allowed. Join the local chamber of commerce, go to entrepreneur workshops, do anything and everything possible to talk to other people in business. And remember those business cards and your elevator pitch!
I don’t mean doing updates with price discounts: “Minis, this week only 9.99”. Be SOCIAL on social media, engage with potential clients, give advice, talk to them. And, think about it (oh my good), as a photographer you have it easy:
- Show a gorgeous picture with a comment such as “Look at this baby / wedding / CEO, isn’t she cute / they are wonderfully in love / great looking”. And remember, not that many see what you post. Therefore, you must post often, for reaching a bigger audience! If more engage, more people will see you.
So let’s do a week’s challenge:
- Open your price list, change at least one price, to what you want it to be (remember to save!)
- Tell 10 strangers what you do, and why you do it.
- Write (at least) TWO social media posts A DAY for the next week (14!)
Ready, set, go!
Deadline: 18th November!