It is all about what we value. When I teach / mentor / give advice about always having an in-person pre-booking consult I often hear “people do not have the time” “people are to busy” “Life is too busy” “They tell me they cannot make it” “The husband can never make it” and other excuses […]
Friday Challenge: Blogging and Newsletters
This week’s challenge is about content creation. Strenghthen your online presence by managing your blog posts and scheduling newsletters. I try to design these challenges to get photographers out of their comfort zones and get cracking on the marketing part of the business (and to keep myself at my best game). Join us if you […]
Marketing Pitch and more for this Friday Challenge
With this week’s challenge, photographers can get their marketing pitch ready and keep updated their social media and website platforms. I try to design these challenges to get photographers out of their comfort zones and get cracking on the marketing part of the business (and to keep myself at my best game) – join us […]
Next stop: Holland
I will be giving an IPS workshop in Holland. During the entire workshop, I will, of course, tell stories of the many mistakes I have made during my transition to IPS, the lessons I have learned the hard way (so you do not have to make the same mistakes). My goal with this workshop is […]
Nothing included? Pricing and Structure in your Business
Or “why are you so expensive?” Often when I discuss pricing and structure with colleagues, I get the “but how do you sell it when there is nothing included?”. They ask this because I have a booking fee, with no portraits included. But that is not the same as NOTHING included. Pricing and Structure I had […]
The Why’s of IPS (In Person Sales) for wedding clients
Sometimes, asking yourself “why” is a good thing. via GIPHY In one of the Facebook IPS (in person sales) groups “IPS for weddings”, the discussions (mostly) go around the lines of “Can it be done for IPS?” and “every bride wants files“… Why shouldn’t you be doing IPS with your wedding clients too? By […]
Black Friday is here!
… look at them – all racing to have the biggest discount, the cheapest price … Racing to the bottom. Save 99% – only today (tomorrow and next week!) So you are in, aren’t you… with a GREAT offer! On top of your discounted Christmas sessions of course! Because you know you have to be […]
Going live!
Live videos are the new black… and it is really scary! When I was about to start this blog, Karen said; “You need to do live videos, people will follow!” … but I got scared, so I did a mini live video on my private page… a short one on my studio page… and thought “that’s […]
Marketing Challenge! Are you brave enough?
The Sky is the limit In an IPS (In Person Sales) group I mentioned what I charge for a single file, and someone commented: “I wish I could charge that“. And I told her that she could. It is actually quite easy. Go to your price list, open it – and put that number you […]
Christmas is here! IPS for Photographers during the season
That is when portrait photographers make those big numbers! WOHOOO! But is it all about the money? Is IPS (in person sales) all about how much money we can get the client to spend? NO! It is all about how much client SERVICE we can provide. (And the more you are paid for your art, the more […]