Friday challenge – Jan 19

This week’s challenge is about content creation. Strenghthen your online presence by managing your blog posts and scheduling newsletters. I try to design these challenges to get photographers out of their comfort zones and get cracking on the marketing part of the business (and to keep myself at my best game). Join us if you […]

FRIDAY CHALLENGE-jan-12

With this week’s challenge, photographers can get their marketing pitch ready and keep updated their social media and website platforms. I try to design these challenges to get photographers out of their comfort zones and get cracking on the marketing part of the business (and to keep myself at my best game) – join us […]

Next stop: Holland

I will be giving an IPS workshop in Holland.  During the entire workshop, I will, of course, tell stories of the many mistakes I have made during my transition to IPS, the lessons I have learned the hard way (so you do not have to make the same mistakes). My goal with this workshop is […]

Black Friday is here!

… look at them – all racing to have the biggest discount, the cheapest price … Racing to the bottom. Save 99% – only today (tomorrow and next week!) So you are in, aren’t you… with a GREAT offer! On top of your discounted Christmas sessions of course! Because you know you have to be […]

Going live!

Live videos are the new black… and it is really scary! When I was about to start this blog, Karen said; “You need to do live videos, people will follow!” … but I got scared, so I did a mini live video on my private page… a short one on my studio page… and thought “that’s […]

Christmas is here!

Is it all about money? That is when portrait photographers make those big numbers! WOHOOO! But is it all about the money? Is IPS (in person sales) all about how much money we can get the client to spend?  NO!  It is all about how much client SERVICE we can provide. (And the more you are paid […]