I will be giving an IPS workshop in Holland. During the entire workshop, I will, of course, tell stories of the many mistakes I have made during my transition to IPS, the lessons I have learned the hard way (so you do not have to make the same mistakes). My goal with this workshop is […]
Pricing
Nothing included? Pricing and Structure in your Business
Or “why are you so expensive?” Often when I discuss pricing and structure with colleagues, I get the “but how do you sell it when there is nothing included?”. They ask this because I have a booking fee, with no portraits included. But that is not the same as NOTHING included. Pricing and Structure I had […]
The Why’s of IPS (In Person Sales) for wedding clients
Sometimes, asking yourself “why” is a good thing. via GIPHY In one of the Facebook IPS (in person sales) groups “IPS for weddings”, the discussions (mostly) go around the lines of “Can it be done for IPS?” and “every bride wants files“… Why shouldn’t you be doing IPS with your wedding clients too? By […]
Marketing Challenge! Are you brave enough?
The Sky is the limit In an IPS (In Person Sales) group I mentioned what I charge for a single file, and someone commented: “I wish I could charge that“. And I told her that she could. It is actually quite easy. Go to your price list, open it – and put that number you […]
Christmas is here! IPS for Photographers during the season
That is when portrait photographers make those big numbers! WOHOOO! But is it all about the money? Is IPS (in person sales) all about how much money we can get the client to spend? NO! It is all about how much client SERVICE we can provide. (And the more you are paid for your art, the more […]
Avoid this IPS Mistake. Always Crunch the numbers.
Lots and lots of all the IPS (In Person Sale) groups for photographers are talking about becoming millionaires, “how I became a millionaire photographer” “My average sale is 10.000$ and up” and so on and so on … I would rather talk about how you make a good average income. Don’t get me wrong – […]