I will be giving an IPS workshop in Holland. During the entire workshop, I will, of course, tell stories of the many mistakes I have made during my transition to IPS, the lessons I have learned the hard way (so you do not have to make the same mistakes). My goal with this workshop is […]
Profit
Nothing included? Pricing and Structure in your Business
Or “why are you so expensive?” Often when I discuss pricing and structure with colleagues, I get the “but how do you sell it when there is nothing included?”. They ask this because I have a booking fee, with no portraits included. But that is not the same as NOTHING included. Pricing and Structure I had […]
The Why’s of IPS (In Person Sales) for wedding clients
Sometimes, asking yourself “why” is a good thing. via GIPHY In one of the Facebook IPS (in person sales) groups “IPS for weddings”, the discussions (mostly) go around the lines of “Can it be done for IPS?” and “every bride wants files“… Why shouldn’t you be doing IPS with your wedding clients too? By […]
Black Friday is here!
… look at them – all racing to have the biggest discount, the cheapest price … Racing to the bottom. Save 99% – only today (tomorrow and next week!) So you are in, aren’t you… with a GREAT offer! On top of your discounted Christmas sessions of course! Because you know you have to be […]
Going live!
Live videos are the new black… and it is really scary! When I was about to start this blog, Karen said; “You need to do live videos, people will follow!” … but I got scared, so I did a mini live video on my private page… a short one on my studio page… and thought “that’s […]
10 images for the price of none?
Why (I think) you shouldn’t sell your files in bundles! Doing IPS (In Person Sales) does not mean that you cannot sell your files – but it does mean you shouldn’t be giving them away as a Shoot and Burn photographer (S&B). Now some of the S&B’ernes will object, they are not giving them away. […]
Talent vs. Business. What is more important to be profitable?
How to get in an internet fight… I’ve had, in a short while, photographers explode with anger twice. This happened when I stated that how good a photographer you are, has little to nothing to do with how profitable you are. In the first discussion, someone said something around the line of: “Advising people to […]
Avoid this IPS Mistake. Always Crunch the numbers.
Lots and lots of all the IPS (In Person Sale) groups for photographers are talking about becoming millionaires, “how I became a millionaire photographer” “My average sale is 10.000$ and up” and so on and so on … I would rather talk about how you make a good average income. Don’t get me wrong – […]
Why I just changed my pricing (again)
Because I make mistakes (all the time) – is the short answer. I am kind of daft, and never really liked taking advice from others, so I am the kind that insists on making my own mistakes, instead of learning from others. Here is the really long answer about my pricing (and changes in them): […]